A new partnership between Wunderman Thompson Commerce & Technology Netherlands and Passcreator by Fobi will help brands enhance customer communications and boost loyalty.
Passcreator is a scalable SaaS digital wallet solution that can be used to distribute membership and loyalty cards, promotions, and tickets directly to customers’ mobile phones. “Passcreator offers a unique way to communicate with consumers via their mobile, without the cost of app development,” explains Paul de Groot, Solutions Director CXM at Wunderman Thompson. “Thanks to our partnership with Passcreator, we can now help brands leverage digital wallet technology to better engage customers and build stronger relationships with them.”
Mobile wallets are growing in popularity as app downloads decline – app downloads have fallen 38% in the last six years according to a survey by Fobi1, and around two-thirds of customers do not have a brand’s mobile app downloaded1. Mobile wallets are rapidly filling this space, with 2.3 billion wallet passes downloaded so far, and this number projected to increase to more than four billion by 20241. The Fobi research also reports that 93% of wallet passes are never deleted, compared to 39% of apps1.
With Wunderman Thompson and digital wallet passes built on Passcreator, brands can contact customers anytime, anywhere with push notifications and real-time content, and store dynamic membership information all with a single solution. These capabilities help improve the customer experience, boost acquisition, and increase retention rates as a nimble and agile complement to a brands’ existing mobile app. This approach empowers customers to be able to choose the communication channel they prefer when communicating with a brand.
With Passcreator, brands can:
- Launch promotions: Schedule messaging, update promotions in real time, and validate and redeem online or instore using built-in barcodes, QR codes or NFC tap.
- Distribute tickets: Seamlessly support ticketing and check-in with automatic
location and time-based notifications, links and contact information all in one place, and passes automatically pulled to the front of mobile phone lock screens.
- Manage memberships: Digital membership cards built with Passcreator can be used online or instore, are protected by the phone’s built in security, and eliminate the need for a physical card that can be lost.
Wunderman Thompson is about delivering transformative and future proofed solutions to our customers, and our experts help brands build dynamic wallet passes in Passcreator without the need for software development. As a white-label solution, brands can change templates, add links, use imagery, and translate content in to up to 40 languages. We can also help collate and analyse information to gain greater customer insights. Passcreator is GDPR-compliant and secure by design. It features open API documentation for simple integration, and is both an Apple VAS Reseller and a Google Pay Partner.
Rob Anson, CEO of Fobi stated, “Wunderman Thompson is a key Channel Partner for us as they are one of the largest marketing agencies in the world and as a result of our joint Salesforce integration it now opens up the doors to a large pool of tier 1 customers.”
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To find out more about how Wunderman Thompson Commerce & Technology Netherlands and Passcreator can help your brand build stronger engagement and loyalty, go to xxx/call xxx/email xxx.
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About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialised vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that explores what makes brands inspiring and what inspires consumers. Rooted in a rigorous, multidimensional research methodology, the platform identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list of the Inspire Score Top 100 Most Inspiring Brands in the World.
Wunderman Thompson is a WPP agency (NYSE: WPP).
About Passcreator by Fobi
Passcreator by Fobi is a Munich-based company that is part of the Fobi group, a Canadian IoT- and AI-company based in Vancouver. Our goal is to offer mobile marketing with modern technology. First and foremost we do this by distributing mobile wallet passes to the wallet apps on iOS or Android. Create new campaigns with our help and connect with your customers using their smartphone. Passcreator has been on the market since 2012, which makes us one of the most experienced players in the market.
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