FOBI Announces Definitive Agreement To Acquire Qples Online Coupon And Advertising Platform For $3,200,000 To Deliver Global CPG Generated Coupons.

Vancouver, B.C. – September 27, 2021 – Fobi AI Inc. (TSXV: FOBI, OTCQB: FOBIF) (the “Company” or “Fobi”), a global leader in providing real-time data analytics through artificial intelligence to drive operational efficiencies and profitability, is pleased to announce that it has entered into an asset purchase agreement (the “APA”) to acquire certain specific assets and liabilities from Qples, Inc. (“Qples”), to be effected together with a wholly owned subsidiary of the Company (the “Acquisition”) for total consideration of approximately US$3.2 million, plus up to an additional US$1 million earn out.

Qples is a key player in the Coupon Industry with relationships to the world’s leading Consumer Packaged Good (“CPG”) brands and full support of the new AI (8112) Digital Standard for coupons, which will immediately be integrated into both Fobi’s Connected Retail Commerce Solution (“FCRS”) and Fobi Data Exchange (“FDX”) announced earlier this month.

Qples is a cash flow positive business that is expected to generate approximately US$1,000,000 in revenues for 2021 and US$2,000,00 for 2022, prior to any impact from this Acquisition.

The acquisition of Qples is an important step in Fobi’s strategy to connect CPG brands and retailers, as well as, become leaders in key retail verticals such as Grocery and Convenience.

Fobi CEO, Rob Anson stated “In our July 2021 review I stated that Fobi was very confident that significant developments would take place shortly which would see Fobi grow by several magnitudes through 2021 and into 2022. With some significant revenue deals already announced this quarter and, more importantly, a major expansion in our sales pipeline now taking place, we have good reason to believe in the potential for significant developments in North America and around the world. As such, our Qples acquisition is perfect in terms of both timing and fit with Fobi’s technology to close on upcoming major developments. Moreover, I expect Qples itself to contribute significant revenue to Fobi in 2021 and well beyond.”

$3,200,000 ACQUISITION OF QPLES TO PROVIDE FOBI WITH COMPLETE CONTROL OVER CONNECTED RETAIL COMMERCE SOLUTION IN ANTICIPATION OF UPCOMING MAJOR BUSINESS DEVELOPMENTS

Qples is a next-generation provider of digital coupons and the first coupon provider to sign on to The Coupon Bureau’s universal digital coupon AI 8112 project. Qples recently announced the launch of the Grocery Coupon Network mobile application, the first IOS and Android app to allow consumers to discover, save and redeem both print@home and universal digital coupons in one place.

As a result, for the first time, global CPG brands are able to deliver manufacturer-level digital coupons into any digital platform and track the performance via detailed data and analytics. Through its proprietary coupon delivery platform, Qples provides a disruptive and cost-effective way for brands and businesses to accurately market to consumers across social, local, and mobile channels.

With this acquisition, Fobi is taking its technology stack to the next level by both incorporating the Qples team and taking full control of its coupon platform in anticipation of Fobi’s next stage of significantly larger business developments from Fobi’s FCRS announced earlier this month. Specifically, significant interest from the Grocery space dictates that Fobi secures and directly manages the further development of Qples’ coupon platform.

Qples President, Eddie Watson stated “We believe that the merging of two very proven technology companies will greatly accelerate further development and synergistic growth. Furthermore, the bridging of the markets of both Fobi and Qples will open up new doors and business opportunities for Fobi in the CPG and Retail areas.”

RICHARD LEE DELIVERS FIRST ACQUISITION WITH QPLES AND ANTICIPATES FURTHER STRATEGIC M&A ACTIVITY  

On June 8, 2021, Fobi appointed former NielsenIQ VP of Strategic Alliances North America, Richard Lee, as SVP of Strategy & Corporate Development to help refine Fobi’s focus and further define our roadmap for mergers and acquisitions.   This appointment was preceded by NielsenIQ and Fobi announcing a “Strategic Alliance to Transform the Retail Sector.” This acquisition forms an important part of the foundation that will help achieve that transformational goal.

With his deep knowledge of the market research and data & analytics industry, Richard will continue to work with Senior Management and focus on further M&A opportunities. His background at NielsenIQ is key for executing on Fobi’s Retail strategy focused on Grocery, Convenience and Pharmacy, all of which represent legacy industries with hundreds of billions of CPG dollars flowing into them in search of better and faster ways to engage retail customers.  Qples gives Fobi the activation capabilities to immediately go after these verticals at scale.

Fobi SVP of Corporate Strategy & Corporate Development Richard Lee states, "The acquisition of Qples brings additional capabilities that interface with our current suite of services and strengthens our position to help connect the CPG and retail industry.  This purchase is in line with Fobi's corporate strategy of acquiring companies that provide complementary services and a scalable business model, and we plan to expand Qples' services to new markets immediately”.

$225 BILLION COUPON INDUSTRY RIPE FOR DISRUPTION WITH ONLY 4.2% DISTRIBUTED DIGITALLY

In 2020, according to TCB, there were over 1.3 billion coupons redeemed with CPG brands having spent more than $225 billion in promotional spending on coupons.  However, according to Kantar, only 4.2% of all CPG coupons were distributed digitally, and digital coupons only represented 3.4% of the total value of coupons redeemed.  Primarily due to the lack of a standardized digital ecosystem, this discrepancy clearly goes against what consumers are demanding both from a convenience and a safety perspective in a post-Covid world.  Consumers want the ability to redeem their coupons on their mobile phones using safe, contactless redemption technologies, which is what Fobi will deliver with this acquisition of Qples, together with Fobi’s Wallet pass integration with The Coupon Bureau.

TERMS OF THE TRANSACTION

In consideration for the Acquisition of certain assets and certain specified liabilities of Qples, Fobi expects the aggregate purchase price to be approximately US$3,200,000 (the “Purchase Price”) paid as follows: (i) US$2,120, payable in cash; and (ii) the remainder of the Purchase Price will be satisfied by the issuance of common shares of Fobi (the “Shares”), where the price per share will be calculated based on a fraction, the numerator of which is the remainder of the Purchase Price converted into Canadian Funds using the Bank of Canada daily exchange rate on the date that is five (5) TSX Venture Exchange (the “Exchange”) trading days prior to the closing of the Acquisition (the “Closing Date”) and the denominator of which is the ten (10) day volume weighted average trading price ("VWAP") of the Shares for the period ending five (5) Exchange trading days prior to the Closing Date.

Qples also has the opportunity to earn up to a US$1,000,000 earn out (the “Earn-Out”). The Earn-Out will be calculated based on the revenue derived from the assets purchased from Qples (the “Asset Derived Revenue”) over the period from January 1, 2022, to December 31, 2022 (the “Earn-Out Period”). Pursuant to the Earn-Out, Qples can earn US$500,000 in Shares if the Asset Derived Revenue meets or exceeds US$1,600,000 during the Earn-Out Period or can earn US$1,000,000 in Shares if the Asset Derived Revenue meets or exceeds US$3,200,000 during the Earn-Out Period. The price per share for the issuance of Shares in payment of the Earn-Out will be a fraction, the numerator of which is the applicable Earn-Out amount, if any, at the end of the Earn-Out Period converted into Canadian funds at the Bank of Canada daily exchange rate on the date that is five (5) Exchange trading days prior to the date notice is given by Fobi to Qples of the calculation of the Asset Derived Revenue (the “Earn-Out Notice”), and the denominator of which is the ten (10) day VWAP for the period ending five (5) Exchange trading days prior to the date of the Earn-Out Notice Any Shares issued in connection with the Acquisition will be subject to a hold period of four months and one day from the date of issuance, as well as restrictions pursuant to applicable US securities laws. Pursuant to the APA, Fobi will also loan a maximum of US$325,000 to Qples (the “Qples Loan”) in order for it to repay an outstanding loan with the United States Small Business Administration. The Qples Loan will be repaid to Fobi, in whole or in part, pursuant to the terms of the APA. The closing of the Acquisition is subject to the approval of the Exchange.

Find out more about Qples on the Fobi website here.

This Press Release Is Available on the Fobi Website and the FOBI Verified Forum On AGORACOM For Shareholder Discussion And Management Engagement.

About Qples

Qples is a next generation provider of digital coupons and the first-ever coupon platform that natively integrates with Facebook, while still functioning in other mediums or channels: website, blog, banner ads, QR codes, Twitter and more. For the first time, brands are able to deliver manufacturer-level digital coupons, including unprecedented fraud prevention features, into any digital platform and track the performance via detailed data and analytics.

Through our proprietary coupon delivery platform, Qples provides brands with data about the offers and the consumers such as name, gender, location, point of origin and much more. Qples provides a disruptive and cost-effective way for brands and businesses to accurately market to consumers across social, local and mobile channels. Qples recently announced the launch of the Grocery Coupon Network mobile application, the first IOS and Android app to allow consumers to discover, save and redeem both print@home and universal digital coupons in one place. Additionally with the ability to bundle all digital coupons into one master barcode, lane time is preserved, and consumers can take advantage of a truly contact-less redemption of coupons.

About Fobi

Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Fobi's unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premise platforms creating highly scalable solutions for our global clients. Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries.

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