Loop Insights Announces Appointment of Its First Female Director, Debra Williams

VANCOUVER, British Columbia, November 18, 2019 – LOOP Insights Inc. (TSX.V: MTRX) (the “Company” or “Loop”), which offers an automated marketing intelligence platform powered by artificial intelligence (“AI”), is pleased to announce the appointment of Debra Williams, a seasoned digital transformation strategist,  to the Company’s Board of Directors.

Debra Williams is an accomplished Senior Executive with over 30 years of success in the information technology industry. With a focus on engaging and elevating the customer experience, she leads companies to embrace emerging technologies, especially those that bring disruptive and sustainable change to their industry.

An entrepreneur herself, in 2006 Debra founded SeaBlue Inc., a consulting firm that helps the clients apply next-generation technology and provide innovative solutions to complex business challenges. Some of her past clients include Universal Studios, MySpace, Netflix, Limited Brands and Hudson Bay Company.

Debra has been in executive level strategic roles at Bell Canada, Rogers Communications, Teradata, MicroStrategy and IBM. During her tenure at IBM, she held a prominent role leading the Canadian National Strategy and Analytics division, followed by a role heading up the North America Industry Solution Strategy team for the Media, Entertainment and Communication sector.

In addition to her expertise and skill set, Debra has a sincere passion for volunteer work. She has taken part in building homes and teaching sustainable skills in Africa, building a Guatemalan school, assisting with the Children’s Aid Society, to name a few, and she currently volunteers at the Federal Women’s Institute supporting Community Justice Initiative’s with the program Stride. Debra has also been an advocate for advancing opportunities for women in technology as an Ambassador for Woman of Influence.

Rob Anson, Loop’s Founder & CEO, commented: “We would like to welcome Debra Williams to our Board and are excited to be adding our first female director to the team. With the background she has and her knowledge of the tech space, Debra will make for a valuable Board member and advisor to Loop.”

The Company also announced the resignation of Paul Baay from its Board of Directors. The Company would like to thank Paul for his service and wishes him well in his future endeavours.For more information, please contact:

This news release contains certain statements which constitute forward looking statements or information, including statements regarding Loop’s business and technology; the ability of Loop to engage with industry participants to achieve its goals; the development of Loop’s technology; and the viability of Loop’s business model. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Loop’s control, including the impact of general economic conditions, industry conditions, competition from other industry participants, stock market volatility and the ability to access sufficient capital from internal and external sources. Although Loop believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Loop does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Loop should be considered highly speculative. There can be no assurance that Loop will be able to achieve all or any of its proposed objectives.

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