VANCOUVER, BC, March 13, 2024, Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB) (the “Company” or “Fobi”), an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce the Company has appointed Bruce Cleland as the Vice President of Marketing. The new addition to the company’s senior management team will further accelerate the company’s growth and strengthen its market presence.

Bruce Cleland is a skilled sales and marketing executive with a proven track record of scaling companies from start-up to market leadership. His expertise lies in positioning companies at the forefront of their industry, preparing marketing teams for rapid expansion, and driving exponential growth. Prior to joining Fobi AI, Bruce served as the Chief Marketing Officer at SNAP Financial, a leading fintech company specializing in home improvement and insurance premium financing. During his tenure, Bruce led market expansion across Canada and into the United States, culminating in a significant increase in revenue from $150M to $650M. His strategic leadership and innovative approach were instrumental in developing and driving the adoption of their industry-leading mobile lending platform, the SNAP app.

Prior to his role at SNAP Financial, Bruce founded Momentum Marketing, where he provided strategic consulting services to startups across various sectors, including edtech, action sports, and online media. He also co-founded Bullseye Communications Group, a marketing agency that catered to SMBs in retail, technology, and sporting goods. Bruce's strategic vision and leadership were instrumental in guiding Bullseye to a successful acquisition by Radiant Communications.

Leveraging his expertise in driving exponential growth and positioning companies for industry leadership, Bruce will be a catalyst for Fobi’s marketing initiatives, propelling the company towards increased success.

Bruce Cleland, VP of Marketing for Fobi, states: “Joining Fobi.ai presents an incredible opportunity to be at the forefront of a transformative time in mobile wallet pass technology. My decision to become part of the Fobi team stems from my profound belief in the company's vision and the groundbreaking technology it brings to the table. This is a pivotal moment in the industry, and Fobi.ai stands out as a beacon of innovation, pioneering in areas that redefine how businesses engage with data to drive decisions and foster meaningful connections.

Fobi grasps the wallet pass experience like no other company. Every organization should be asking themselves, 'What’s our wallet pass strategy?' When you combine Fobi’s technology and mobile wallet pass expertise, we are uniquely positioned to help our partners capitalize on this massive opportunity.”

Rob Anson, CEO of Fobi, states: “I am extremely honored to welcome Bruce to our team. His immense experience and exceptional leadership skills will undoubtedly be a valuable asset to our company.

The timing of Bruce's arrival aligns perfectly with the anticipated growth of our organization and the abundance of new opportunities that lie ahead.

Bruce's presence will greatly benefit our young marketing team, as he will provide invaluable mentorship. Together, we will refine our messaging and elevate our go-to-market positioning to align with our latest venture into the healthcare, sports, and entertainment sectors.”

This press release is available on the Fobi website.

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About Fobi

Founded in 2017 in Vancouver, Canada, Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to action, leverage, and monetize their customer data by powering personalized and data-driven customer experiences and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale.

Fobi works with some of the largest global organizations across retail & CPG, insurance, sports & entertainment, casino gaming, and more. Fobi is a recognized technology and data intelligence leader across North America and Europe, and is the largest data aggregator in Canada's hospitality & tourism industry. 

On behalf of the Board of Directors of the Company

Rob Anson
Chief Executive Officer and Director

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This news release contains certain statements that constitute forward-looking statements or information, including statements regarding Fobi's business and technology; the ability of Fobi to engage with industry participants to achieve its goals; the development of Fobi's technology; and the viability of Fobi's business model. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Fobi's control, including the impact of general economic conditions, industry conditions, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although Fobi believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated, or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity, or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Fobi does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Fobi should be considered highly speculative. There can be no assurance that Fobi will be able to achieve all or any of its proposed objectives.

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