VANCOUVER, BC, February 25, 2021,  Fobi (formerly Loop Insights) Inc. (MTRX:FOBI) (OTCQB: FOBIF) (the “Company” or “Fobi”), a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce an agreement with the World Boxing Council to provide Fobi’s Wallet pass platform to engage with global boxing fans during the WBC super-middleweight championship fight, featuring champion Saul “Canelo” Álvarez and challenger Avni Yildirim, at Miami’s Hard Rock Stadium this Saturday, February 27th.

The highly-anticipated championship fight, with the WBA (Super), WBC, and The Ring super middleweight titles all on the line, is being broadcast to over 200 countries.  

The WBC is a world-class athletic organization often regarded as the most prestigious world title and has held some of the best high-profile fights ever watched in the history of Boxing.  

WBC President Mauricio Sulaiman stated: “This premier fight featuring Saul “Canelo” Álvarez and Avni Yildirim provides the perfect opportunity for the WBC to leverage Fobi’s Engagement platform to connect in real-time with our worldwide fanbase. Fobi’s impressive capabilities will allow the WBC to deliver the right experience at the right time, all while retaining critical information as we continue to grow our fan base throughout 2021, the year of boxing.”

Fobi's CEO Rob Anson stated: “Working with the World Boxing Council is a great honour that will allow Fobi to demonstrate the power of its Engagement and Wallet pass platform at scale.  Fobi’s automated data capabilities will provide an enhanced layer of engagement and interaction by driving fans to the WBC’s social media channels, eCommerce platforms and driving new memberships in the WBC loyalty platform, creating new revenue streams for both Fobi and the WBC.  We believe this represents a paradigm shift in the global fight event vertical and expect to announce further partnerships in the near future.”

“WBC FAN PASS” ALLOWS WBC TO ENGAGE WORLDWIDE FANBASE, INCLUDING OVER 2 MILLION SOCIAL MEDIA FOLLOWERS AND OVER 10 MILLION COMBINED FOLLOWERS ON FIGHT NIGHT

Under the terms of the agreement, Fobi will deploy its Engage platform to drive real-time engagement and omnichannel updates to the World Boxing Council’s global fanbase. In total, Saul “Canelo” Álvarez, challenger Avni Yildirim, and the WBC itself have over 10 million social media followers, providing Fobi with a global scale opportunity to engage with fans from around the world while establishing scalable revenue streams. 

Fobi's automated engagement platform will revolutionize the fan onboarding experience for the WBC, enabling the seamless acquisition and activation of fans through the company’s Wallet pass technology. Click the link below to download your own personalized WBC Fan pass for this weekend’s event: https://goloop.ai/WBC-FanPass-IR Once onboarded into Fobi’s fan engagement platform, the WBC and its sponsors will gain direct access to fans through a WBC-branded Fan Pass built on the mobile wallet application found on most smartphones. This all-access pass will be updated to send omnichannel fight updates and promotions, including special offers through streaming partners DAZN and discounts via official merchandisers, including a reduced price on WBC branded merchandise sold via Title Boxing. The WBC Fan Pass is designed to display promotions and targeted marketing opportunities “above” the lock screen of any smartphone, allowing consumers to access their pass without the need for an additional application. Fobi’s fan engagement platform is designed to seamlessly guide customers through the entire path to purchase, increasing fan spend and revenues through:

• Purchases made via Fobi’s Fan Access pass
• Revenue share opportunities through sponsored promotions

BEYOND FIGHT NIGHT ENGAGEMENT AND ACTIVATION

Following Álvarez versus Yildirim, Fobi’s Fan Access pass will maintain a direct line of communication between the WBC and its fans, allowing the WBC to communicate directly to its global fan base through their smartphones.

This Press Release Is Available On The Fobi Verified Forum On AGORACOM For Shareholder Discussion And Management Engagement https://agoracom.com/ir/FobiAI/forums/discussion 

About Fobi (formerly Loop Insights)

Fobi (formerly Loop Insights) Inc. is a Vancouver-based Internet of Things (“IoT”) technology company that delivers transformative artificial intelligence (“AI”) automated marketing, contact tracing, and contactless solutions to the brick and mortar space. Its unique IoT device, Fobi, enables data connectivity across online and on-premise platforms to provide real-time, detailed insights and automated, personalized engagement. Its ability to integrate seamlessly into existing infrastructure, and customize campaigns according to each vertical, creates a highly scalable solution for its prospective global clients that span industries. Fobi operates in the telecom, casino gaming, sports and entertainment, hospitality, and retail industries, in Canada, the US, the UK, Latin America, Australia, Japan, and Indonesia. Fobi’s products and services are backed by Amazon’s Partner Network.

This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction. Any securities referred to herein have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, and may not be offered or sold in the United States or to a U.S. Person absent registration or an applicable exemption from the registration requirements of the United States Securities Act of 1933, as amended, and applicable state securities laws.

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Certain statements in this news release related to the Company are forward-looking statements and are prospective in nature. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements. These statements generally can be identified by the use of forward-looking words such as “may”, “should”, “could”, “intend”, “estimate”, “plan”, “anticipate”, “expect”, “believe” or “continue”, or the negative thereof or similar variations. Forward-looking statements in this news release include statements regarding the closing of the Transaction; post-closing objectives of Loop for acquired assets; the expectation of additional revenues to Loop post-closing; the expectation that Loop will be able to successfully integrate the acquired assets; that the Acquisition may position Loop for future growth; and that the vendors will assist Loop with the transition of operations post-closing. There are numerous risks and uncertainties that could cause actual results and Loop’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) COVID-19 risks; (ii) difficulties and delays associated with integrating and growing the acquired assets post-closing; (iii) risks inherent in the technology and AI industries in general; (iv) other factors beyond the control of the Company; and (v) risks outlined in Loop’s publicly filed documents available on SEDAR. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking information are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, the Company does not intend to update these forward-looking statements.

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